Gstaad is the village in the German-speaking section of the Canton of Bern in southwestern Switzerland. It is part of the municipality of Saanen and is known as a major ski resort and a popular destination amongst high-class society and the international jet set. The winter campus of the Institute Le Rosey is located in Gstaad. Gstaad has a population of about 3,200 and is located 1,050 metres (3,445 feet) above sea level

Situated in the Berner Oberland, Gstaad is home to one of the largest ski areas in the Alps (220 km (137 mi) of slopes). The middle of the village features a picturesque promenade bounded by numerous shops, restaurants, art galleries, and hotels. Designer labels including Louis Vuitton, Hermes, Chopard, Brunello Cucinelli, Prada, Moncler, Ralph Lauren, and Cartier all have stores in Gstaad, while many smaller boutiques stock labels such as Chloe, Dolce & Gabbana, Tod’s, Burberry, Dior, Oscar de la Renta, and Marc Jacobs.