Bluff is a town and seaport on the southern coast of the South Island of New Zealand. It is the southern-most town in New Zealand and, despite Slope Point being further to the south, is generally referred to as the southern extremity of the country.
Bluff is renowned for its oysters, which are reputed to be the best in the world. There is an annual oyster festival and the Bluff Maritime Museum has exhibits which focus on oystering, whaling and shipwrecks. A signpost at Stirling point indicates the distance to the South Pole and other destinations in the world.